Starter Kit
Download the templates, scorecards, and systems I use to help gyms and studios improve conversion, retention, team execution, and profit — without adding complexity.
Built for gyms and studios (single-site to multi-site)
Practical templates you can implement this week
Designed to support your weekly Operating System cadence
What you get in the Starter Kit
Everything is designed to be lightweight, repeatable, and easy to hand to a manager — built around the 6 pillars of the Fitness Business Operating System (Metrics, Cadence, Standards, People, Member Journey, Continuous Improvement).
A one-page scorecard with owners, targets, and G/A/R status so you can spot leaks early and act weekly.
12 KPI
Scorecard
Agenda, issue list, action register, and a consistent rhythm to turn numbers into decisions.
Weekly Ops
Pack
The full framework at a glance — what to run weekly, what “good” looks like, and how the pillars fit together.
OS
Blueprint
Skeletons for high-impact moments: lead response, trial experience, saves, onboarding, and service recovery.
SOP Starter
Templates
A step-by-step onboarding sequence that builds routine fast and reduces early churn.
7 Day
Onboarding
Triggers, intervention ladder, and a weekly workflow to prevent preventable cancellations.
Save
System
Clear ownership and handoffs so nothing gets dropped — and performance doesn’t rely on one person.
Role
Map
Role scorecards, structured interview questions, scoring rubric, and reference prompts to reduce costly mis-hires.
Hiring
Kit
A simple model to calculate what a member is worth, set your CAC ceiling, and make growth decisions that pay.
Unit
Economics
A 30/60/90 roadmap to install systems in the right order and improve one constraint per week.
Operating
Plan
01: Gym owners and studio founders who want predictable performance
02: Club managers who need practical operating systems (not theory)
03: Multi-site operators who want consistent execution across locations
Who this is for
Who it’s not for
You’re looking for generic marketing tips or you’re not ready to implement a simple weekly rhythm.
The 30-60 minute quick-start plan:
Step 1 (10 mins):
Print the 12-KPI scorecard and assign an owner to each KPI
Step 2 (10 mins):
Set a weekly Ops Meeting time (same day/time every week)
→
Step 3 (15 mins):
Choose one SOP to install first (Speed-to-Lead or Trial System)
→
Step 4 (15 mins):
Add the First 7 Days onboarding touches and assign ownership
→
Step 5 (5 mins):
Pick one improvement focus for the week and measure it next meeting
→
Keep it simple. Consistency beats intensity.
What this improves (when executed weekly):
Faster lead response and more trials booked (without more ad spend)
Higher show rates and trial-to-join conversion
Better early retention and fewer “ghost” cancellations
Less owner dependence via role clarity and handoffs
Cleaner decision-making using unit economics and guardrails
Get the Free Starter Kit
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Want help installing the system?
If you’d like support turning these templates into a running weekly Operating System, book a short Operating System Audit. You’ll leave with a clear diagnosis and the first fixes to implement in the next 7–14 days.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, leave your details above to receive the Starter Kit.
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Yes, the Starter Kit is free. It’s designed as a practical starting point you can implement immediately.
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You can start in 30–60 minutes. Most teams have the core rhythm running within 2–4 weeks.
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No. The system is tool-agnostic. You can run it with your current CRM and simple documents.
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Both. The framework is the same; the KPI targets and SOP emphasis are tailored to your model.
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Book an Operating System Audit. We’ll identify your biggest leak and map the first fixes.