Install a Fitness Business Operating System in 30 days

A practical implementation sprint to improve conversion, retention, team execution, and profit — using a one-page scorecard, weekly cadence, and minimum standards.

Before:

Vague priorities, inconsistent follow-up, owner in the weeds

Week 1:
Diagnose & align

Baseline your numbers, identify the biggest leaks, agree on targets and owners

Week 2:
Install the cademce

Scorecard goes live, weekly meeting rhythm starts, action register becomes the source of truth.

After:

Scorecard, cadence, standards, clear owners, weekly improvements

Week 3:
Standardise what matters

Document and implement the first SOPs (lead response, trial experience, onboarding, saves/service recovery).

Ready to install?

Week 4:
Embed & transfer ownership

Coach the team, refine targets, confirm handoffs, lock in a repeatable weekly rhythm

Who’s it for?


01: You want predictable weekly execution (not reactive firefighting)

02: Your team needs clarity on priorities, standards, and accountability

03: You’re ready to run the business on a scorecard and cadence

Not ideal if…


01: You’re looking for a single tactic or quick marketing hack

02: You’re not prepared to implement changes in the next 30 days

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and book your 30 minute meeting.

  • No, the Operating Audit costs $49. You can apply this as a credit to the Sprint or ongoing advisory if you proceed within 14 days.

  • Usually 60–90 minutes for the core meeting + 15 minutes for scorecard updates.

  • No. We design the system around your current tools.

  • Yes — the framework applies to both; the KPIs and SOPs are tailored.

  • Either you run the system independently, or we move into monthly advisory for optimisation and accountability.

  • "Craig's style and attention to detail motivate change in leadership and staff. Adaptable. Resilient. An asset for any business wanting to grow or improve their results."

    David Moody - Business Analyst

  • "A Craig is an amazing professional who brings a high level of leadership, passion, creative thinking & strategic mastery."

    Shaun Krenz - Co-Fonder AusFitness

  • "Craig's insight, clear thinking, and work ethic mean he has been able to achieve much success in his career. An excellent leader, I highly recommend Craig"

    Emmett Williams - Managing Director ABC Fitness

  • "Craig is a superstar and a true asset to the fitness industry. He offers a great service and has a phenomenal rapport with all his clients."

    Dave Wright - Founder Myzone

  • "Craig has always given a first class service each time we used his business. He has a world class team and his business ALWAYS got my business results."

    James Short - Mental & Emotional Peak Performance

  • "I first worked with Craig in 2004 and have had a partnership ever since. His ability to provide leading solutions with qualified ROI analysis is outstanding."

    Ashley Robertson - CEO GAICD