Fitness Business Insights That Improve Performance Weekly
Short, practical articles for gym and studio owners, managers, and multi-site operators who want measurable improvements in conversion, retention, team execution, and profit. Each insight is designed to be implemented in 30–60 minutes - with clear examples, simple metrics, and repeatable systems.
The Fitness Business Operating System: The weekly rhythm that drives results
Discover how simple cadence can make performance predictable for your fitness business.
The 12-KPI Gym Scorecard: The Only Numbers You Need to Run Weekly (with targets)
Track the numbers that matter most. Learn which metrics to review weekly to boost growth and retention.
Speed-to-Lead for Gyms: A Simple Standard That Lifts Trials Without More Ad Spend
Implement a proven process to lift trial conversions without extra ad spend.
Trial-to-Join Conversion: How to fix no-Shows, weak tours and “I’ll think about it”
Implement a proven process to lift trial conversions without extra ad spend.
Timetable Economics: How to Analyse Class Capacity, Profitability, and Instructor ROI
Early churn is predictable—and preventable. Use this 7-day onboarding system to build routine fast and reduce cancellations in the first month.
