Business Starter
Kit
Download the templates, scorecards, and systems I use to help gyms and studios improve conversion, retention, team execution, and profit — without adding complexity.
Built for gyms and studios (single-site to multi-site)
Practical templates you can implement this week
Designed to support your weekly Operating System cadence
What you get in the Starter Kit
Everything is designed to be lightweight, repeatable, and easy to hand to a manager - built around the 6 pillars of the Fitness Business Operating System (Metrics, Cadence, Standards, People, Member Journey, Continuous Improvement).
OS
Blueprint
The full framework at a glance — what to run weekly, what “good” looks like, and how the pillars fit together.
SOP Starter Templates
Skeletons for high-impact moments: lead response, trial experience, saves, onboarding, and service recovery.
Role
Map
Clear ownership and handoffs so nothing gets dropped — and performance doesn’t rely on one person.
12 KPI
Scorecard
A one-page scorecard with owners, targets, and G/A/R status so you can spot leaks early and act weekly.
7 Day
Onboarding
A step-by-step onboarding sequence that builds routine fast and reduces early churn.
Hiring
Kit
Role scorecards, structured interview questions, scoring rubric, and reference prompts to reduce costly mis-hires.
Weekly Ops
Pack
Agenda, issue list, action register, and a consistent rhythm to turn numbers into decisions.
Save
System
Triggers, intervention ladder, and a weekly workflow to prevent preventable cancellations.
Unit
Economics
A simple model to calculate what a member is worth, set your CAC ceiling, and make growth decisions that pay.
Who this is for?
It’s for…
01: Gym owners and studio founders who want predictable performance
02: Club managers who need practical operating systems (not theory)
03: Multi-site operators who want consistent execution across locations
Not ideal if…
You’re looking for generic marketing tips or you’re not ready to implement a simple weekly rhythm.
The 30-60 minute quick-start plan:
Step 1 (10 mins):
Print the 12-KPI scorecard and assign an owner to each KPI
→
Step 2 (10 mins):
Set a weekly Ops Meeting time (same day/time every week)
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Step 3 (15 mins):
Choose one SOP to install first (Speed-to-Lead or Trial System)
→
Step 4 (15 mins):
Add the First 7 Days onboarding touches and assign ownership
Keep it simple. Consistency beats intensity.
→
Step 5 (5 mins):
Pick one improvement focus for the week and measure it next meeting
What this improves (when executed weekly):
Faster lead response and more trials booked (without more ad spend)
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Higher show rates and trial-to-join conversion
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Better early retention and fewer “ghost” cancellations
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Less owner dependence via role clarity and handoffs
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Cleaner decision-making using unit economics and guardrails
Get the Free Starter Kit
Enter your details and I’ll send the Starter Kit to your inbox.
Want help installing the system?
If you’d like support turning these templates into a running weekly Operating System, book a short Operating System Audit. You’ll leave with a clear diagnosis and the first fixes to implement in the next 7–14 days.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, leave your details above to receive the Starter Kit.
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Yes, the Starter Kit is free. It’s designed as a practical starting point you can implement immediately.
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You can start in 30–60 minutes. Most teams have the core rhythm running within 2–4 weeks.
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No. The system is tool-agnostic. You can run it with your current CRM and simple documents?
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Both. The framework is the same; the KPI targets and SOP emphasis are tailored to your model.
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Book an Operating System Audit. We’ll identify your biggest leak and map the first fixes.