Improve profit with clear unit economics

Pricing, retention economics, payroll guardrails, and CAC ceilings - so growth pays and cashflow stays controlled.

How it works
(3 phases)

Phase 1

Model
(baseline)

We build a simple but decision-grade view of LTV, CAC ceiling and contribution margin.

Phase 2

Prioritise
(highest ROI levers)

Identify the 3–5 actions that will move profit
fastest without harming experience.

Implement
(guardrails + cadence)

Install weekly and monthly review routines
so the improvements stick.

Phase 3

Deliverables

You’ll walk away with clear financial decision rules — not accounting theory.

01:

02:

03:

A simple Unit Economics Model (LTV, CAC ceiling, contribution margin)

Pricing & packaging recommendations (what to change, and how to communicate it)

Payroll & productivity guardrails (practical weekly checks)

book operating system audit

04:

05:

06:

A set of profit levers ranked by ROI (conversion, retention, yield, costs)

A monthly review cadence (what to review, when, and why)

A “growth that pays” scorecard layer integrated into your weekly KPIs

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and book your 30 minute meeting.

book operating system audit

  • No, the Operating Audit costs $49. You can apply this as a credit to the Sprint or ongoing advisory if you proceed within 14 days.

  • No. It’s operating finance: simple models that drive decisions.

  • That’s normal. We work with estimates and tighten later.

  • Not blindly. The goal is to improve margin while protecting service and retention.

  • Yes—pricing and packaging are a core part of this work.

Want clarity on what to change first?

Book an Operating System Audit and we’ll pinpoint the biggest leak
and the first fixes.

Book operating system audit
get free starter kit

  • "Craig's insight, clear thinking, and work ethic mean he has been able to achieve much success in his career. An excellent leader, I highly recommend Craig"

    Emmett Williams - Managing Director ABC Fitness

  • "Craig has always given a first class service each time we used his business. He has a world class team and his business ALWAYS got my business results."

    James Short - Mental & Emotional Peak Performance

  • "Craig's style and attention to detail motivate change in leadership and staff. Adaptable. Resilient. An asset for any business wanting to grow or improve their results."

    David Moody - Business Analyst

  • "A Craig is an amazing professional who brings a high level of leadership, passion, creative thinking & strategic mastery."

    Shaun Krenz - Co-Founder AusFitness

  • "I first worked with Craig in 2004 and have had a partnership ever since. His ability to provide leading solutions with qualified ROI analysis is outstanding."

    Ashley Robertson - CEO GAICD

  • "Craig is a superstar and a true asset to the fitness industry. He offers a great service and has a phenomenal rapport with all his clients."

    Dave Wright - Founder Myzone