Improve profit with clear unit economics

Improve profit with clear unit economics

If your business feels busy but profit still feels unpredictable, you don’t need more spreadsheets — you need decision rules.

We install clear unit economics (LTV, CAC ceiling, contribution margin), payroll guardrails, and a review cadence so growth pays and cashflow stays controlled.

If your margin depends on you constantly watching costs, the system isn’t embedded — and profit will swing with every busy week.

Profit unit economics - Model baseline

How it works
(3 phases)

Phase 1

Model
(baseline)

We build a simple, decision-grade view of LTV, CAC ceiling and contribution margin.

Profit unit economics - Prioritise highest ROI levers

Phase 2

Prioritise
(highest ROI levers)

Identify the 3–5 actions that will move profit fastest without harming experience.

Profit unit economics - Implement guardrails and cadence

Phase 3

Implement
(guardrails + cadence)

We install weekly and monthly review routines so the improvements stick.

Deliverables

You’ll walk away with clear financial decision rules — not accounting theory.

01:

A simple Unit Economics Model (LTV, CAC ceiling, contribution margin) + decision rules

02:

Pricing & packaging recommendations (what to change, & how to communicate it)

03:

Payroll & productivity guardrails (practical weekly checks)

04:

A set of profit levers ranked by ROI (conversion, retention, yield, costs)

05:

A monthly review cadence (what to review, when, and why) to keep profit controlled

06:

A “growth that pays” scorecard layer integrated into your weekly KPIs

Profit unit economics - walk away with clear financial decision rules

Example:

If a member is worth ~$900 in gross profit (LTV) and your target CAC ceiling is $250–$350, you can scale confidently only if your conversion and retention systems are stable. If CAC rises above your ceiling, you don’t guess — you improve the lever (speed-to-lead, show rate, trial-to-join, pricing, or retention) before scaling spend.

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and book your 30 minute meeting.

  • No, the Operating System Audit costs $79. If you proceed with an Operating System Sprint or ongoing advisory within 14 days, your audit fee is credited.

  • No. It’s operating finance: simple models that drive decisions.

  • That’s normal. We work with estimates and tighten later.

  • Not blindly. The goal is to improve margin while protecting service and retention.

  • Yes—pricing and packaging are a core part of this work.

Want clarity on what to change first?

Book an Operating System Audit and we’ll pinpoint the biggest leak and the first fixes.

  • "Craig's insight, clear thinking, and work ethic mean he has been able to achieve much success in his career. An excellent leader, I highly recommend Craig"

    Emmett Williams - Managing Director ABC Fitness

  • "Craig has always given a first class service each time we used his business. He has a world class team and his business ALWAYS got my business results."

    James Short - Mental & Emotional Peak Performance

  • "Craig's style and attention to detail motivate change in leadership and staff. Adaptable. Resilient. An asset for any business wanting to grow or improve their results."

    David Moody - Business Analyst

  • "Craig is an amazing professional who brings a high level of leadership, passion, creative thinking & strategic mastery."

    Shaun Krenz - Co-Founder AusFitness

  • "I first worked with Craig in 2004 and have had a partnership ever since. His ability to provide leading solutions with qualified ROI analysis is outstanding."

    Ashley Robertson - CEO GAICD

  • "Craig is a superstar and a true asset to the fitness industry. He offers a great service and has a phenomenal rapport with all his clients."

    Dave Wright - Founder Myzone